Score8,5
Average Pricing
Survey via Email
Survey via In-App
Score8,0
Average Pricing
Survey via Email
Survey via In-App
Score7,5
Average Pricing
Survey via Email
Survey via In-App
Score7,5
Average Pricing
Survey via Email
Survey via In-App
Score7,5
Average Pricing
Survey via Email
Survey via In-App
Score7,0
Average Pricing
Survey via Email
Survey via In-App
Score7,0
Average Pricing
Survey via Email
Survey via In-App

What is NPS?

Net Promoter Score (NPS®) is a customer loyalty and satisfaction metric. The NPS is measured by sending your customers a single-question survey - “How likely are you to recommend our product or service to a friend or colleague?”. The customers answer on a scale from 0 to 10 and are further categorized into three segments: Promoters, Passives and Detractors. The score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Why you should measure NPS?

From designing your survey, processing responses to being able to close the feedback loop and automate all processes, a dedicated NPS platform provides you with all the necessary tools you might need to craft a perfect NPS campaign. A platform designed specifically for measuring NPS, will ensure that you are maintaining the basic principles of NPS methodic, making your benchmarking process more accurate.

Choose the right NPS service for your needs

Retently

Personal

If you are running a business on your own and all you want is to send a simple NPS survey, then Wootric should be a great fit for you. It doesn’t offer a lot of features but in return it gives you the option of sending an unlimited number of surveys.

Small business

Small Business

Small companies with low budget might find basic plans offered by Delighted and Retently most suitable for their business. They have the most affordable basic plan subscription on the market, which offers all the basic NPS features that perfectly match the needs of a small business.

Startups

Startups

Many NPS services have dedicated subscriptions for startups - Promoter.io, SatisMeter, Delighted. They have a good variety of features, but can vary in pricing. Retently also has a program that gives startups the possibility to claim a free Premium subscription if certain criteria are met.

Retently

Enterprise

For large businesses pricing for “Enterprise” plans can vary depending on the needs and features it includes. Generally speaking AskiNicely, Promoter.Io, Retently, Customer Gauge have the best price for “advanced” subscriptions in the market.

What we tested

Survey customization:

They're offering a quite basic NPS survey template. You can change the color pattern and pretty much it. So if you're looking for a hassle free template customization - you might like it.

Set of features:

At its core, NPS is a very simple metric. The features SatisMeter is offering (send survey, NPS & feedback tracking) is enough to run a basic NPS campaign.

Pricing:

The price is average for this market, starting from $49/month. Although it is a little too expensive for the basic features. But they've got a generous free trial.

Survey customization:

Their design is very simple and they do not give you the option of changing a lot in your template, arguing that it generates higher response rate.

Set of features:

Wootric covers the basic features and a few additional options, such as In-App NPS - which lets you pop-up your NPS survey on your website or application.

Pricing:

Their pro package that has only basic features, can be too expensive for small and medium-size companies.

Survey customization:

They don’t put enough emphasis on the ability to customize details of the survey for their basic subscription. What is unique about their survey is that it has a friendly look with a cartoon-like design.

Set of features:

Customer Gauge offers a basic set of features, which include: analytics, integrations and closing the feedback loop option. They also have a few features big companies can benefit from, such as scalability of users, permission sets and connection to corporate systems. They don’t provide In-App and SMS surveys, but besides that they have good all-around functionality for both small businesses and enterprises.

Pricing:

You would have to schedule a demo to find out their pricing. Based on your requests and needs, they will come up with a custom subscription for you.

Survey customization:

Standard NPS survey design with possibility to edit the text and colors.

Set of features:

Very similar to Wootric, probably fewer advanced features. Built in tools to action responses, such as notes, replies, testimonial publishing.

Pricing:

You get a good value for the basic plan, but a lot of small businesses and startup companies might need additional features, which are being offered in a tremendously overpriced Advanced plan. It charges additional $300 a month for a premium support and Salesforce Integration.

Survey customization:

High quality survey with more visual customization, Thank You page customization, option to use your own domain,web and URL-based surveys, you can also dynamically ask your customers about different products and services. Unfortunately they don’t offer the possibility to customize the open-ended question.

Set of features:

Delighted offers a very basic set of features but delivers more with less - they have great web, text message and email surveys, and also provide great team collaboration to read real customer feedback, notifications for trending topics and various popular integrations. They don’t give you the option to close the feedback loop from the app so you’ll have to follow-up on the feedback from your email client.

Pricing:

If you want to send your NPS survey through different channels, such as Web, SMS, Email - it’s a good value for the money. Small business and bigger companies can really benefit from their core features.

Survey customization:

Promoter.io gives you a little bit more power over your survey template appearance than SatisMeter. You can also customize the Thank You page based on customers feedback, but sadly you can't quite remove the Promoter.io style off your survey template and make it look like your own design.

Set of features:

They offer a good variety of features and options that will come in handy if you're considering surveying a large number of customers and running a long-term NPS campaign. But it might take you some time to get familiar with this service and feel comfortable using it.

Pricing:

Promoter.io is definitely not the cheapest service. Starting from $100 / month it will get really costly in the long run. But at least they offer a free trial to help you get familiar with the product.

Survey customization:

Retently allows you to edit and customize pretty much everything in your survey template: The main survey, the Thank You page, and even the open-ended question. You have the full creative freedom. It might take a little time to fully personalize your survey, but you can always choose the default template.

Set of features:

They're offering the basic set of NPS required features and even more, such as: in-app conversations to comfortably close the feedback loop, a great system of notifications, highly-demanded integrations and API and it's an intuitive and clean service. The constant launch of new features and improvement is also a plus.

Pricing:

Retently is known as having one of the most appealing prices on the market. It has a generous 14-days Free Trial with all the premium features included. The paying subscriptions start from $19 a month, giving you the equivalent of survey credits and features that other services will charge you about $50 for. It's perfect for an ongoing NPS campaign.

Our verdict and recommendations

We tested and made a thorough analysis of different NPS products. The results show that Retently has the best price for the set of features that they offer.

Survey Customization

Survey Customization

Send personalized customer satisfaction surveys. Сhoose the colors and styling that represent your brand. You can change the font family, size and color, pick a different shape of the number buttons and choose the color of each block in the survey.

Automation Settings

Automation Settings

You can choose to automatically send surveys on business or calendar days and their frequency. All you need to do is add your customers, select how often you would like them to be surveyed and automation feature will take care of the rest.

Closed Customer Feedback Loop

Closed Customer Feedback Loop

Analyze and close the feedback loop by engaging with your clients and resolving the reported issues gathered and organized in your Retently account.

Multi-users

Multi-users

You can invite team members to your account, give them permission roles and work together on your NPS campaign.

Segmentation

Segmentation

In Retently you can segment and filter pretty much anything. They’re mostly relying on an advanced tags system for this. You can add tags to your customers or responses. This allows you to segment feedback by category, or filter all the information on your dashboard by tags.

Notifications

Notifications

Retently makes sure you’ll never miss a feedback from your customers. You can create custom notification for new responses and receive them in your inbox immediately, on a daily or weekly basis. You can also send notification to a Slack channel.

Integrations

Integrations

You can add your customers manually, upload a CSV file or import them via one of their integrations with various CRM, email marketing, helpdesk, marketing automation and billing products.

Pricing

Pricing

Retently offers a Basic, Premium and Enterprise subscription. All plans include a free 14-day trial with access to all features. No contracts or obligations. No credit card required to get started.

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