Score9,5
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Score9,1
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Score9,0
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Score8,8
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Score8,7
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Score8,7
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Score8,5
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What is customer satisfaction?

Customer Satisfaction is a metric that tracks how satisfied are your customers with your company, product or service. It provides simple data which doesn't require advanced analytical skills and everyone from your team will be able to keep a finger on the pulse of your customers satisfaction. It will give you insights into how you can improve your product so it meets your customers expectations and will help you predict business growth. Customer Satisfaction can be measured through different types of surveys, such as Net Promoter Score and CSAT surveys. In today’s competitive business marketplace, Customer Satisfaction is an important performance metric and represents a true differentiator among other businesses.

What do you need to use customer satisfaction?

Constantly measuring your customers satisfaction will give you valuable insights into how is your business performing and hot to scale it from a customer centric perspective. Measuring customer satisfaction will help you identify brand advocates and promoters within your customers that will help your business grow through recommendations and referrals. A truly satisfied customer will gain you 10 to 15% more revenue than a regular customer that sees little to no value in your product. You will also spot beforehand customers that risk to churn. Knowing about customers that consider to quit doing business with you will give you the opportunity to understand why they're not satisfied, and start acting on their feedback which will result in a higher retention rate.

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