Companies
Score
8,5
8,0
7,5
Average Pricing
Easy of use
Customer Support
Email Survey Customization
In-App survey
3rd Party
Integration / API
Edit Open-Ended
Question
Edit Thank you page
Widget NPS
Conversations
Analytics
Multi-Users
Auto-Surveying
Notifications
Segmentation
Response Segmentation
Salesforce Integration

What is NPS?

Net Promoter Score (NPS®) is a customer loyalty and satisfaction metric. The NPS is measured by sending your customers a single-question survey - “How likely are you to recommend our product or service to a friend or colleague?”. The customers answer on a scale from 0 to 10 and are further categorized into three segments: Promoters, Passives and Detractors. The score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Why you should measure NPS?

From designing your survey, processing responses to being able to close the feedback loop and automate all processes, a dedicated NPS platform provides you with all the necessary tools you might need to craft a perfect NPS campaign. A platform designed specifically for measuring NPS, will ensure that you are maintaining the basic principles of NPS methodic, making your benchmarking process more accurate.

Choose the right NPS service for your needs

Retently

Personal

If you are running a business on your own and all you want is to send a simple NPS survey, then Wootric should be a great fit for you. It doesn’t offer a lot of features but in return it gives you the option of sending an unlimited number of surveys.

Small business

Small Business

Small companies with low budget might find basic plans offered by Retently most suitable for their business. They have the most affordable basic plan subscription on the market, which offers all the basic NPS features that perfectly match the needs of a small business.

Startups

Startups

Many NPS services have dedicated subscriptions for startups - Promoter.io, Wootric. They have a good variety of features, but can vary in pricing. Retently also has a program that gives startups the possibility to claim a free Premium subscription if certain criteria are met.

Retently

Enterprise

For large businesses pricing for “Enterprise” plans can vary depending on the needs and features it includes. Generally speaking Promoter.Io, Wootric, Retently have the best price for “advanced” subscriptions in the market.

What we tested

Survey customization:

Their design is very simple and they do not give you the option of changing a lot in your template, arguing that it generates higher response rate.

Set of features:

Wootric covers the basic features and a few additional options, such as In-App NPS - which lets you pop-up your NPS survey on your website or application.

Pricing:

Their pro package that has only basic features, can be too expensive for small and medium-size companies.

Survey customization:

Promoter.io gives you a little bit more power over your survey template appearance than SatisMeter. You can also customize the Thank You page based on customers feedback, but sadly you can't quite remove the Promoter.io style off your survey template and make it look like your own design.

Set of features:

They offer a good variety of features and options that will come in handy if you're considering surveying a large number of customers and running a long-term NPS campaign. But it might take you some time to get familiar with this service and feel comfortable using it.

Pricing:

Promoter.io is definitely not the cheapest service. Starting from $100 / month it will get really costly in the long run. But at least they offer a free trial to help you get familiar with the product.

Survey customization:

Retently allows you to edit and customize pretty much everything in your survey template: The main survey, the Thank You page, and even the open-ended question. You have the full creative freedom. It might take a little time to fully personalize your survey, but you can always choose the default template.

Set of features:

They're offering the basic set of NPS required features and even more, such as: in-app conversations to comfortably close the feedback loop, a great system of notifications, highly-demanded integrations and API and it's an intuitive and clean service. The constant launch of new features and improvement is also a plus.

Pricing:

Retently is known as having one of the most appealing prices on the market. It has a generous 14-days Free Trial with all the premium features included. The paying subscriptions start from $19 a month, giving you the equivalent of survey credits and features that other services will charge you about $50 for. It's perfect for an ongoing NPS campaign.

Our verdict and recommendations

We tested and made a thorough analysis of different NPS products. The results show that Retently has the best price for the set of features that they offer.

Survey Customization

Survey Customization

Send personalized customer satisfaction surveys. Сhoose the colors and styling that represent your brand. You can change the font family, size and color, pick a different shape of the number buttons and choose the color of each block in the survey.

Automation Settings

Automation Settings

You can choose to automatically send surveys on business or calendar days and their frequency. All you need to do is add your customers, select how often you would like them to be surveyed and automation feature will take care of the rest.

Closed Customer Feedback Loop

Closed Customer Feedback Loop

Analyze and close the feedback loop by engaging with your clients and resolving the reported issues gathered and organized in your Retently account.

Multi-users

Multi-users

You can invite team members to your account, give them permission roles and work together on your NPS campaign.

Segmentation

Segmentation

In Retently you can segment and filter pretty much anything. They’re mostly relying on an advanced tags system for this. You can add tags to your customers or responses. This allows you to segment feedback by category, or filter all the information on your dashboard by tags.

Notifications

Notifications

Retently makes sure you’ll never miss a feedback from your customers. You can create custom notification for new responses and receive them in your inbox immediately, on a daily or weekly basis. You can also send notification to a Slack channel.

Integrations

Integrations

You can add your customers manually, upload a CSV file or import them via one of their integrations with various CRM, email marketing, helpdesk, marketing automation and billing products.

Pricing

Pricing

Retently offers a Basic, Premium and Enterprise subscription. All plans include a free 14-day trial with access to all features. No contracts or obligations. No credit card required to get started.

Subscribe to stay updated with our latest NPS Benchmarks